START TO SPRINT IN A GLANCE
No dreamy marketing marathon, only witty sprints!
Having a clear and hands-on plan of how to get to reach a goal, sounds great. Unfortunately, the goal is often much clearer than the path to it. Wouldn’t it be lovely to have a to-the-point and specific guide that tells you how to incorporate all short term marketing trends of 2017?
This year, the Vlerick Marketing Colloquium warms you up for a sprint towards the short term marketing trends of 2017. Be prepared to be trained by the best in their discipline and to be inspired by multiple perspectives on topics such as customer centricity, marketing technology and content strategy , including a specific and hands-on approach.
We will not run a marketing marathon, we will sprint towards your short term marketing objectives.
Meet the coaches
08:00 - 09:00 Welcome Coffee
09:00 - 12:30 Speakers
12:30 - 14:15 Lunch
Interested? Click on the button below.
14:15 - 18:00 Speakers
18:00 - 19:00 Network & Drink
Lunch & Learn
These bots are made for talking!
The House of Marketing
During this interactive 45 minutes session, you will discover why conversational commerce and chatbots are such a big opportunity and how they change the way customers interact with your brand. Don’t worry, no theoretical “blabla” but a hands-on workshop instead. You’ll go home with a small mock-up and draft strategy. This isn’t only for tech-fanatics, but for every customer-centric marketer!
Attentive reach is the new currency
We live in a world of non-stop distraction. The difficulty for marketers is that the attention span is decreasing. Which leads to the fact that attentive reach is the new gold. During this Lunch & Learn, we will give you some insights on which media are the attention champions, what are the attention triggers and why folders are that interesting.
Video Marketing. Just do It.
What we love more than making videos is to inspire other businesses of its power. Our Video Marketing Specialists would love to educate and inspire on the latest and greatest in Video Marketing, but of course, in a fun and simple way! We definitely won’t put your audience to sleep with our 30 minute presentation.
Putting PESO to practice in B2B
“If you aren’t using the PESO model for your communications work you will not have a job in 10 years.” These words come easy for the creator of the PESO model. But in reality, putting the paid, earned, shared and owned media model to practice can be quite the challenge. Especially in a B2B environment, where the focus has always been on PR. Together with our customers, we’ve been testing what works and what doesn’t. During this Lunch & Learn, we’ll share our findings, using a concrete case study.
Marketing alumni team
Smart communication, made easy.
For professionals who love webdesign!
The House of Marketing
Dream. Think. Do.
BD My Shopi
Omni - Channel Activation
Travel lighter to go further
Simple 1 minute video animations
Husky Marketing Planner
The ultimate tool for marketing project management.