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START TO SPRINT IN A GLANCE

Participants
Speakers
animated minutes

No dreamy marketing marathon, only witty sprints!


Having a clear and hands-on plan of how to get to reach a goal, sounds great. Unfortunately, the goal is often much clearer than the path to it. Wouldn’t it be lovely to have a to-the-point and specific guide that tells you how to incorporate all short term marketing trends of 2017? This year, the Vlerick Marketing Colloquium warms you up for a sprint towards the short term marketing trends of 2017. Be prepared to be trained by the best in their discipline and to be inspired by multiple perspectives on topics such as customer centricity, marketing technology and content strategy , including a specific and hands-on approach. We will not run a marketing marathon, we will sprint towards your short term marketing objectives.

Don't want to miss any tactical meeting?

Program

Meet the coaches

Click on the picture of the coach you wanted to be inspired by.

08:00 - 09:00 Welcome Coffee

09:00 - 12:30 Speakers

with break in between

12:30 - 14:15 Lunch

Also this year, you have the possibility to join a Lunch & Learn. The House of Marketing, BD MyShopi, Storyme and Outsource Communications will give you some insights while you are enjoying your lunch.
Interested? Click on the button below.
 

14:15 - 18:00 Speakers

with break in between

18:00 - 19:00 Network & Drink

Charmed by the program?

Lunch & Learn

These bots are made for talking!

The House of Marketing

During this interactive 45 minutes session, you will discover why conversational commerce and chatbots are such a big opportunity and how they change the way customers interact with your brand. Don’t worry, no theoretical “blabla” but a hands-on workshop instead. You’ll go home with a small mock-up and draft strategy. This isn’t only for tech-fanatics, but for every customer-centric marketer!

Attentive reach is the new currency

BD myShopi

We live in a world of non-stop distraction. The difficulty for marketers is that the attention span is decreasing. Which leads to the fact that attentive reach is the new gold. During this Lunch & Learn, we will give you some insights on which media are the attention champions, what are the attention triggers and why folders are that interesting.

Video Marketing. Just do It.

StoryMe

What we love more than making videos is to inspire other businesses of its power. Our Video Marketing Specialists would love to educate and inspire on the latest and greatest in Video Marketing, but of course, in a fun and simple way! We definitely won’t put your audience to sleep with our 30 minute presentation.

Putting PESO to practice in B2B

Outsource Communications

“If you aren’t using the PESO model for your communications work you will not have a job in 10 years.” These words come easy for the creator of the PESO model. But in reality, putting the paid, earned, shared and owned media model to practice can be quite the challenge. Especially in a B2B environment, where the focus has always been on PR. Together with our customers, we’ve been testing what works and what doesn’t. During this Lunch & Learn, we’ll share our findings, using a concrete case study.

Marketing alumni team

Hello Agency

Smart communication, made easy.

Sitemanager

For professionals who love webdesign!

Outsource Communications

Reputation Architects

The House of Marketing

Dream. Think. Do.

BD My Shopi

Omni - Channel Activation

Samsonite

Travel lighter to go further

StoryMe

Simple 1 minute video animations

Husky Marketing Planner

The ultimate tool for marketing project management.